SEO of your website

24.11.2014

SEO of your website
Over the past year, we have talked about how to improve your company's visibility and add value to your business. Today, we are going to look back at the key points for optimising your website's ranking in search engine results.

Before we do, remember that we suggested several ways of improving the visibility and popularity of your site. These measures will increase visits to your website or social network pages, helping your business to succeed:

- Give your prospective clients the option to subscribe to a newsletter/email alerts
- Add a "Share" button to your pages (with our social network pack � a Facebook page with a property search module, buttons on your website and an iframe to remove the anonymity of web users)
- Conduct email campaigns
- Post videos on YouTube
- List your company in directories, on www.google.ch/business and on other local sites
- Advertise (banners) on other sites and publish articles in the media

Now let's take a closer look at search engine optimisation (SEO). What exactly does this mean? According to Wikipedia, "Search engine optimisation is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results". In other words, the goal is to make your site more visible on the web. To achieve this, you have to improve its rank in the search engine results returned to potential clients when they search the internet. And by search engines, we primarily mean Google, Yahoo and Bing. Search engines use programs called robots to analyse all the sites that they list/index and rank them based on a range of factors, including popularity, content and the technology used by the site. Just having a website is no longer enough to be visible on the web. These days, various strategies must be employed to improve your site's rank and popularity, keeping it on the first page of search results. Below are some additional measures that can and should be used together with those outlined above:

1) Use organic SEO: this requires both technical enhancements and accessible, structured and high-quality content with optimal use of key words (the words people use to search the internet) across your whole site.
2) Ensure you have a suitable domain name (be careful in your choice of top-level domain (.ch or .com) and spelling) and URLs rewritten to include key words
3) Customise your website architecture (which our web designers are experienced in building)
4) Use paid search (keyword auctions)
5) Be present on social networks
6) Manage backlinks (quality and quantity): the links leading to your site are used by Google to rank your site. The more backlinks you have, the more interesting your site appears.

Would you like to implement an SEO strategy? IMMOMIG SA can give you a website that meets your company's needs and provides a range of additional services, available as packs, to help you achieve your objectives. Contact us.

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